Our History | Swegmark of Sweden
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We have been thinking of you since 1937 …

And we will continue to do so. Because ever since Harry Swegmark founded what is today Swegmark of Sweden our goal has been to produce a bra with a perfect fit especially for you. We are proud of our knowledge and particularly of our handicraft that doesn’t always show on the outside but definitely makes a difference on the inside. This makes us continually want to develop, improve and create new styles. Our designer’s ideas begin at the drawing table, followed up by our experienced pattern designers and sample makers, all working together in Borås, Sweden, where we also have our office and central warehouse that daily sends products all over Europe.
The absolute best fit and feeling of comfort play a central role. We therefore design several different styles of underwear with focus on high quality affordable bras. That they provide great support, have different functions and are fashionable is a matter of course. All this in combination with fabrics that feel comfortable to wear close to the skin and are made with consideration for environment and ethics. This is very important to us – just like you are …

Very Welcome!

Swegmark of Sweden AB is a family owned entrepreneurial company based in Borås, Sweden. We are part of Swegmark Group,
together with underwear companies Abecita and Sia New Rosme.

Harry Swegmark


Harry Swegmark founds the company H. Swegmark Fabriks AB.


Production of corsets begins.


Corset production with the brand name “Splendid” begins. The “Criss-Cross” girdle with two permanently welded seams crossed over the stomach becomes a huge success. Harry Swegmark’s sons, Bengt and Gösta, join the company and Bengt, who is trained in design, launches his first Swegmark collection.


The textile industry gains access to new materials such as elastic and Fibre K (later called Lycra). Swegmark designs the first pantygirdle and bras with elasticated shoulder straps are launched for the first time. A new factory is opened in Töreboda, Sweden.


A new factory is built in England. Swegmark’s first moulded bra is launched and the production of swimwear begins.


Swegmark acquire the corset industry Abecita. The production of sportswear begins.


Swegmark restructure their activities to have focus on ladies’ underwear, primarily bras in larger sizes. The company Sia New Rosme, based in Riga, Latvia, is acquired. Swegmark becomes the first company in Europe to be environmentally certified in accordance to ISO 14001 and quality certified ISO 9001.


Swegmark is licensed for Fairtrade production and Oeko-Tex certified. The production is concentrated to Latvia to secure short lead times.


Sports bras are launched under the brand name SWEMARK.