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We believe every woman deserves true comfort and support in her everyday life. Since 1937, we've made it our misson to provide just that, while always caring for mother earth.
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New – light, cool and comfortable for Autumn/Winter 2025
Clean Beauty – soft bra in Cool & Dry fabric
Natural support, soft comfort and a fresh, cool feel all day long. Perfect for warm days or whenever you want effortless comfort.
Ebba von Sydow’s Favorites
A curated selection by journalist and author Ebba von Sydow – underwear chosen for comfort, fit and everyday life.
Discover Ebba’s favorites)
Find the right sports bra for your training
Everyone trains differently. Our guide helps you choose a sports bra based on movement, pace, and comfort.
Read the sports bra guideOur Bestsellers
New arrivals
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