Pure Line Soft Bra Padded Cups

The bra that disappears under your clothes. Pure Line is a wire-free soft bra made for the days when you want a clean, unbroken silhouette – whether under a fitted jersey top, a thin blouse or a shirt. The smooth, moulded cups sit close to the body with no visible lines or edges showing through the fabric.

Why you'll love it:
- Padded, moulded cups for a natural, rounded silhouette with no visible lines under clothing
- Soft edges throughout for a chafe-free, invisible fit under fitted and thin fabrics
- Power-net panels at the sides and back for a stable, well-fitting shape with full freedom of movement
- Comfortable, padded shoulder straps that ease pressure on the shoulders
- Adjustable shoulder straps for a personalised fit
- Padded hook-and-eye clasp that is gentle on the skin
- Nickel-free rings and clasps
- OEKO-TEX® 100 certified material, tested and approved free from harmful substances

Pure Line is built around one principle: nothing should show. The smooth, matte fabric has no surface texture, meaning it disappears completely under lighter and body-con clothing. The padded cups give a rounded, natural shape that sits smoothly against the body, and the power-net at the sides and back keeps the bra in place all day long. The padded straps lie flat against the skin without bunching or leaving marks. A flexible everyday choice for those who want a bra that simply does its job quietly.

Made in Swegmark's Scandinavian tradition of fit expertise, since 1937.