Login / Retailer

Forgot password?

YOU DESERVE SUPPORT AND COMFORT

We think that every woman has the right to comfortable, supportive swimwear and underwear with an unbeatable fit. Therefore, since 1937, we have strived to create just that, and at the same time be kind to Mother Earth. Please read more about how we work with sustainability here.

Popular categories

bestsellers

BESTSELLERS

sports bra

SPORTS BRA

soft bras

SOFT BRAS

wired bras

WIRED BRAS

panties

Popular categories

news sport bras

OUR CUSTOMERS' FAVORITES RIGHT NOW

Bestseller

Stars Soft bra, Antracite

Stars Soft bra, Antracite

Best-selling, stable, moulded soft bra for perfect fit

29.67€ (34.90€ )

Bestseller

Meadow Soft bra, Black

Meadow Soft bra, Black

A sturdy, best-selling Soft Bra with extra side support.

From 33.92€ (From 39.90€ )

Lovely Agnes Soft bra, White

Lovely Agnes Soft bra, White

With molded cups and a pocket for breast prosthesis

42.42€ (49.90€ )

Smooth Line Wired bra, Creme

Smooth Line Wired bra, Creme

Best-selling wired bra with padding and soft underwiring.

39.90€

SPORTS BRA WITH UNBEATABLE SUPPORT

Bestseller

Movement Sports bra, Black

Movement Sports bra, Black

Best-selling Sports Bra for amazing support.

44.90€

Movement Sport-BH, Rasberry

Movement Sport-BH, Rasberry

Best-selling Sports Bra for amazing support.

44.90€

Movement Sport-BH, Turquoise

Movement Sport-BH, Turquoise

Best-selling Sports Bra for amazing support.

44.90€

Movement Sports bra, Beige

Movement Sports bra, Beige

Best-selling Sports Bra for amazing support.

44.90€

POPULAR SOFT BRAS

Bestseller

Meadow Soft bra, Beige

Meadow Soft bra, Beige

A sturdy, best-selling Soft Bra with extra side support.

33.92€ (39.90€ )

Bestseller

Stars Soft bra, White

Stars Soft bra, White

Best-selling, stable, moulded soft bra for perfect fit

29.67€ (34.90€ )

New!

Glitter Moulded Soft bra, Vanilla B 100

Glitter Moulded Soft bra, Vanilla B 100

Moulded soft bra with beautiful lace detail

33.92€ (39.90€ )

Bestseller

Meadow Soft bra, Black

Meadow Soft bra, Black

A sturdy, best-selling Soft Bra with extra side support.

From 33.92€ (From 39.90€ )

Bestseller

Cotton Bloom Soft bra, Creme

Cotton Bloom Soft bra, Creme

Soft bra in organic cotton with pretty lace on the cups

33.92€ (39.90€ )

Fairtrade Net Cotton Soft bra, White

Fairtrade Net Cotton Soft bra, White

Soft bra in organic cotton for cover under light clothing.

33.92€ (39.90€ )

Bestseller

Cotton Bloom Soft bra, White

Cotton Bloom Soft bra, White

Soft bra in organic cotton with pretty lace on the cups

33.92€ (39.90€ )

Bestseller

Stars Soft bra, Antracite

Stars Soft bra, Antracite

Best-selling, stable, moulded soft bra for perfect fit

29.67€ (34.90€ )

find-your-right-size

WHICH SIZE SHOULD YOU CHOOSE?

Did you know that 70% of all women use the wrong bra size? A bra should feel comfortably all day - not be too big or too small. We know how difficult it can be to find the right size - that's why we've created a guide to help you find the size you need.

BESTSELLING BRAS

Discover our bestsellers – bras that women love for their unbeatable fit and amazing comfort. Find your favorite and enjoy the feeling of quality every day in a bra from Swegmark or Abecita.

FIND YOUR SIZE

We want to make it easier for you - follow our guide to find your right size.

BESTSELLERS

BESTSELLING BRAS

Find your favorite among our most popular bras.

Discover our soft favorite from Abecita - Little Wonder

Available in the colors white, black and beige - which will be your favourite?