The fit of your favourite bra. Now for the beach.

Bikinis in cup sizes and timeless design made to last more than one summer.

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Person wearing a Swegmark green bikini, looking confidently at the camera. The background is plain white.

Swimwear

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Wireless Bras

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Sports Bras

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Wire Bras

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We believe every woman deserves true comfort and support in her everyday life. Since 1937, we've made it our misson to provide just that, while always caring for mother earth.

New Arrival – The perfect T-shirt bra

Soft underwire, seamless edges, clean silhouette under anything you wear.
Discover Pure Shape

Cool, comfortable and always in place.

The Essence tank top in Cool & Dry fabric, designed to keep you fresh and comfortable all day long.
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Our Bestsellers

No more thigh chafing.

The Essence long panty in Cool & Dry fabric, for a free and comfortable feel all day, under skirts, dresses and trousers.

Discover the Essence long panty

New arrivals

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Find The Right Sports Bra

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Find your perfect size

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Care for your Underwear

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Our Sustainability Work