Pure Shape wire bra padded cups

Pure Shape is designed to feel smooth, comfortable and easy to wear all day long. This is the perfect T-shirt bra, and we mean it: soft underwire, seamless edges and padded moulded cups that create a clean silhouette under whatever you choose to wear.

Why you'll love it:
- Padded, moulded cups for a natural, seamless silhouette with no visible lines under clothing
- Soft underwire that gently conforms to the body
- Seamless edges with no pressure or visible lines
- Comfortable, padded shoulder straps that ease pressure on the shoulders
- Adjustable shoulder straps for a personalised fit
- Padded hook-and-eye clasp that is gentle on the skin
- Nickel-free rings and clasps

Pure Shape combines everyday comfort with a timeless, clean design. The padded cups create an even silhouette with no lines under any top, and the soft underwire keeps the bra in place without ever feeling rigid against the body. Padded straps and a padded hook-and-eye clasp ensure the bra sits comfortably through long days, and all details are nickel-free and gentle on skin.

The underwire adapts to size for the best possible fit: sizes 75–85 BCD feature our softest underwire, while sizes 90–100 BCD and 75–95 E feature our medium underwire. Padded hook-and-eye clasp with 2 rows in sizes 75–85 BCD and 3 rows in sizes 90–100 BCD and 75–95 E.

Made in Swegmark's Scandinavian tradition of fit expertise, since 1937.