Swegmark Guides

Everything You Need to Know About Your Body and Your Bras and Underwear

Welcome to Swegmark’s guides, your space for tips, inspiration and knowledge about bras, underwear and women’s health. Here you’ll find everything from how to find a bra with the perfect fit and how to choose the right sports bra, to how to care for your lingerie so it lasts longer.

With 85 years of experience in fit, comfort and quality, we help you choose underwear that feels right, every day. Whether you need help with bra sizing, want to understand how your body changes, for example during menopause, or want to learn more about our sustainable choices, you’ll find it here.

Explore our guides and find the fit and comfort that works for you, just as you are.

Two smiling women wearing wireless bras, one black lace and one white, with open white shirts, against a light gray background.
From everyday favourites to specialist styles. See which bra suits your body and your day

Find the Right Bra

Not sure which style suits you? This guide walks you through our bras, so you can find the fit and comfort that works for your body.
Find your style
Illustration of a fetus with umbilical cord curled inside a womb, shown in pink and red tones on a light pink background.
How your body changes during pregnancy and after birth, phase by phase

The Pregnancy Guide

What happens to your skin, breasts and hair during pregnancy and after birth, explained phase by phase.
Read the guide
Woman wearing a white wireless full-coverage bra with scalloped trim and subtle lace texture, paired with white underwear, on a light gray background.

Large bust and heavy bust are not the same thing, and that's often why a bra looks right but doesn't feel right. Learn the difference and what to choose.

Read our guide about the diffrence between large and heavy bust.