Swegmark & Abecita, together as one!
New Look, Same Trusted Products. Since the 1930s, Swegmark and Abecita have been crafting swimwear and underwear under different brands, but always under the same roof. They've had the same skilled product developers with expertise in garments closest to the body. Now, it's time for us to come together even more. Our focus has always been on women and making sure they feel comfortable no matter where they are - at home, at work, on the beach, or during workouts. We unite both brands with what symbolizes women the most - our female emblem. Read below to learn more about our changes.